I am aware of the talent I was gifted and had to execute against it. It is just being very self aware and betting on your best strength.
Gary VaynerchukGoogle gives preference to its own products, so having a Google+ account influences your search rankings.
Gary VaynerchukIt's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.
Gary Vaynerchuk