Legacy is greater than currency.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

Look yourself in the mirror and ask yourself, what do I want to do everyday for the rest of my life. Do that!

I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

You can't put out projects that you don't use yourself.