I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.
Gary VaynerchukMy natural inclination to be improv rather than an educated character serves me well.
Gary Vaynerchuk