Today, getting people to hear your story on social media, and then act on it, requires using a platformโs native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
Gary VaynerchukWinelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.
Gary VaynerchukVince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.
Gary VaynerchukIf you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world.
Gary VaynerchukYou cannot underestimate the sharpness of peopleโs BS radar. They can spot a soulless, bureaucratic tactic a million miles away.
Gary VaynerchukLive your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You donโt live for vacations because you donโt need a break from what youโre doingโworking, playing, and relaxing are one and the same. You donโt even pay attention to how many hours youโre working because to you, itโs not really work. Youโre making money, but youโd do whatever it is youโre doing for free.
Gary Vaynerchuk