Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers; privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.
Gary VaynerchukWhen I was 17 or 18 I wanted to become a wine expert, and my parents wouldn't let me drink. So I was devastated. All I could do was read, and I read and I read. And I'd read something like, you know, 'Subtle hints of cassis.
Gary VaynerchukYour story needs to move peopleโs spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like youโve given them so much it would be almost rude to refuse.
Gary VaynerchukThe world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine!
Gary Vaynerchuk