A lot of people can play the piano, but not everyone can be Billy Joel.

What's the ROI of your Mom?

It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.

It's easy to dream about it ... Much harder to execute it ....Work!

You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!

Use every customer point of contact to weave stories about who you are and what your brand stands for.

Innovation doesn't care about anyone.