I'm looking at celebrities who are relevant or who want to participate in some of our more adventurous ideas. I've often said we're not just about hemlines, we're about headlines. I love the idea that as a monthly magazine, we can break news stories.

You have to deal with fast reaction of the news and putting it out in a very fast format, but that doesn't mean it can only mean that. I'm personally really looking forward to the opportunity of mini-movies, and taking that idea of moving fashion into different areas, and really bringing it to life.

There are traditionalists, and there are people in the middle, which is where I am. I still get my newspaper delivered. I love the ritual of it. But I also jump into the cab when I leave home and I look at some BBC on my iPad.

Knowing when you're not good at something and knowing when you are good at something is an art-form.

Here's the thing: celebrities understand the power of original ideas because often that's why they act. They want to be in movies that tell a story. They know the power of iconic imagery. Often, you find that people really want to participate.

I was always a great believer in starting at the top. I really think that focusing on a career and working your way up is way way way overestimated.

Nobody wants to be the same as anybody else.