You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy KawasakiSmart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.
Guy KawasakiThe beauty of Goodreads is that you know youโre sowing in a field where everyone, by definition and self-selection, loves to read.
Guy KawasakiEnchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy KawasakiIf you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
Guy Kawasaki