One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

Everybody in Texas would tell me that they thought I was nuts trying to start Southwest Airlines. There probably weren't 10 people in the state who would have given a plug nickel for our chances of making a dollar. So sometimes, you need a little courage, too, just to buck popular opinion.

I've always been able to make erroneous decisions very quickly.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.

Sometimes you need a little courage too just to buck popular opinion.