A company is stronger if it is bound by love rather than by fear.
It takes nerves of steel to stay neurotic.
Sometimes you need a little courage too just to buck popular opinion.
The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.
The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.