You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people. They're not going to buy it unless they know about it.

The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.

The Wright Amendment is a pain in the ass, but not every pain in the ass is a constitutional infringement.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

Your people come first, and if you treat them right, they'll treat the customers right.

To be an excellent leader, you have to be a superb follower.