The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.
Herb KelleherIf you're crazy enough to do what you love for a living, then you're bound to create a life that matters.
Herb KelleherEverybody in Texas would tell me that they thought I was nuts trying to start Southwest Airlines. There probably weren't 10 people in the state who would have given a plug nickel for our chances of making a dollar. So sometimes, you need a little courage, too, just to buck popular opinion.
Herb Kelleher