Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.

Treat your employees like customers.

Your people come first, and if you treat them right, they'll treat the customers right.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

I forgive all personal weaknesses except egomania and pretension.