Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

Everybody in Texas would tell me that they thought I was nuts trying to start Southwest Airlines. There probably weren't 10 people in the state who would have given a plug nickel for our chances of making a dollar. So sometimes, you need a little courage, too, just to buck popular opinion.

The Wright Amendment is a pain in the ass, but not every pain in the ass is a constitutional infringement.

Treat your employees like customers.

I've always been able to make erroneous decisions very quickly.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.

I learned it by doing it, and I was scared to death.