I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.

If you don't treat your own people well, they won't treat other people well.

You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part of your own life to really helping other people, being successful on their behalf.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

We have a strategic plan. It's called 'doing things'.

If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.

Your people come first, and if you treat them right, they'll treat the customers right.