Treat your employees like customers.

The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.

If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.

You [the employees] are involved in a crusade.

People with different personalities, different approaches, different values succeed not because one set of values or priorities is superior but because their values and practices are genuine.

It takes nerves of steel to stay neurotic.

I learned it by doing it, and I was scared to death.