Leading an organization is as much about soul as it is about systems. Effective leadership finds its source in understanding

It is my practice to try to understand how valuable something is by trying to imagine myself without it.

Treat your employees like customers.

Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.

People with different personalities, different approaches, different values succeed not because one set of values or priorities is superior but because their values and practices are genuine.

One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title.

To be an excellent leader, you have to be a superb follower.