Leading an organization is as much about soul as it is about systems. Effective leadership finds its source in understanding

A company is stronger if it is bound by love rather than by fear.

Everybody in Texas would tell me that they thought I was nuts trying to start Southwest Airlines. There probably weren't 10 people in the state who would have given a plug nickel for our chances of making a dollar. So sometimes, you need a little courage, too, just to buck popular opinion.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people. They're not going to buy it unless they know about it.

You don't hire for skills, you hire for attitude. You can always teach skills.

Leading an organization is as much about soul as it is about systems. Effective leadership finds its source in understanding