You [the employees] are involved in a crusade.

You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.

The more time I spend with our people, the more I find out about our business.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.

You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people. They're not going to buy it unless they know about it.

Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!