Sometimes the difference between winning and losing is will. The will to make it happen.
Howard SchultzCustomers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.
Howard SchultzMost business people today are not going to invest in the uncertainty that exists in America.
Howard SchultzTo be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
Howard Schultz