Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Howard SchultzI conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
Howard SchultzTo stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
Howard Schultz