Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.