Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

When you start a company, it's a singular focus. You have the wind at your back.

I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.

Do I take criticism of Starbucks personally? Of course I do.