I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.
Howard SchultzThe success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.
Howard SchultzBeverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.
Howard SchultzWe have a big opportunity in China. We think the number of stores here can rival the number in North America.
Howard Schultz