We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
Howard SchultzThe Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.
Howard SchultzOn balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.
Howard Schultz