In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

Success is something that has to be earned every day.

Success is best when it is shared.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Everyone must have a shot at the American Dream.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

Customers must recognize that you stand for something.