In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
Howard SchultzThe evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.
Howard SchultzStarbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life.
Howard SchultzIf you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles.
Howard SchultzThe response to the Starbucks brand has been phenomenal in our international markets.
Howard Schultz