In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
Howard SchultzSuccess in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.
Howard SchultzGrow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
Howard Schultz