My passion. My commitment. This is the most important thing in my life other than my family.
Howard SchultzIf you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.
Howard SchultzAuthentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Howard Schultz