A great business has to have a conscience. You have to know who you are and who you are not.

Always challenge the old ways.

I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.