A great business has to have a conscience. You have to know who you are and who you are not.

Success is empty if you arrive at the finish line alone.

We need to reinvent food at Starbucks. Less could be more.

In anything we do, any endeavor, it's not what you do; it's why you do it

I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.

If you want to achieve widespread impact and lasting value, be bold.

I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.