Starbucks represents something beyond a cup of coffee.

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Do I take criticism of Starbucks personally? Of course I do.

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.

The companies that are lasting are those that are authentic.