There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.
Howard SchultzEvery step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.
Howard SchultzThe lifeblood of job creation in America is small business, but they can't get access to credit.
Howard SchultzMass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard SchultzThe hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
Howard SchultzCutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Howard SchultzThe rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
Howard Schultz