We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
Howard SchultzI was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.
Howard SchultzWhat I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
Howard Schultz