Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.

The lifeblood of job creation in America is small business, but they can't get access to credit.

We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.

Success is something that has to be earned every day.