Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard SchultzDon't settle! Embrace a dream--and keep dreaming. Don't be a bystander. Take it personally.
Howard SchultzWe are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
Howard SchultzIn the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
Howard SchultzI grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
Howard Schultz