Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Howard SchultzOur history is based on extending the brand to categories within the guardrails of Starbucks.
Howard SchultzMany companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people.
Howard Schultz