My parents really wanted me to get out of New York, be exposed to other people, other ways of life.

Customers must recognize that you stand for something.

My parents really wanted me to get out of New York, be exposed to other people, other ways of life.

The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.

But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.