The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard SchultzAmericans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
Howard SchultzOften, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.
Howard SchultzI conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
Howard Schultz