The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard SchultzThere's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.
Howard SchultzMy mother taught me something at a young age - she said 'you are the company you keep.' To define yourself by some label or some level of resources - that's pretty shallow.
Howard SchultzEffective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
Howard SchultzYou cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
Howard Schultz