The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard SchultzI think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.
Howard SchultzEvery step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.
Howard SchultzA great business has to have a conscience. You have to know who you are and who you are not.
Howard Schultz