In this ever-changing society, the most powerful and enduring brands are built from the heart.
Howard SchultzThe response to the Starbucks brand has been phenomenal in our international markets.
Howard SchultzTo stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
Howard Schultz