Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

Customers have different need states and life experiences.

When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.

People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles.

I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence. In such an atmosphere, why bother aiming high? Far too many people don't. I just want to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.