Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.

But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

My parents really wanted me to get out of New York, be exposed to other people, other ways of life.

In this ever-changing society, the most powerful and enduring brands are built from the heart.

We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.