Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.

Cutting prices or putting things on sale is not sustainable business strategy.

It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am.

Do I take criticism of Starbucks personally? Of course I do.

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.