When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?
Howard SchultzI was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.
Howard Schultz