Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.
Howard SchultzWe are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
Howard SchultzMy son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway.
Howard SchultzThe growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard Schultz