I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
Howard SchultzDon't settle! Embrace a dream--and keep dreaming. Don't be a bystander. Take it personally.
Howard SchultzThe evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.
Howard SchultzChina traditionally has been a tea-drinking country but we turned them into coffee drinkers.
Howard Schultz