Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.
Howard SchultzWe are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
Howard SchultzAuthentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Howard SchultzI am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse.
Howard Schultz