We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.

It's one thing to dream, but when the moment is right, you've got to be willing to leave what's familiar and go out to find your own sound.

People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.