Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

Business leaders cannot be bystanders.

I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.