Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.

Customers must recognize that you stand for something.

More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.