I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
Howard SchultzStarbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.
Howard SchultzAuthentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Howard SchultzWhen companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
Howard Schultz