When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.
Howard SchultzI think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.
Howard SchultzSometimes the difference between winning and losing is will. The will to make it happen.
Howard SchultzYou cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
Howard SchultzIn the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
Howard SchultzEarly on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard Schultz