The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.

The best way to stop a bad habit is never to begin it.

Salesmanship, too, is an art; the perfection of its technique requires study and practice.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

Courteous treatment will make a customer a walking advertisement.

The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.