In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash PenneyI do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
James Cash PenneyNo company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't
James Cash PenneyThe best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
James Cash PenneyResponsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.
James Cash Penney