In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash PenneyEvery man must decide for himself whether he shall master his world or be mastered by it.
James Cash PenneyI believe in trusting men, not only once but twice - in giving a failure another chance.
James Cash PenneySuccess will always be measured by the extent to which we serve the buying public.
James Cash Penney