In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

I believe in trusting men, not only once but twice - in giving a failure another chance.

No business can succeed in any great degree without being properly organized.

We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.

Exchange ideas frequently.

Salesmanship, too, is an art; the perfection of its technique requires study and practice.

The well-satisfied customer will bring the repeat sale that counts.