In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

Exchange ideas frequently.

The public is not greatly interested in saving a little money on a purchase at the expense of service.

Men are not great or small because of their material possessions. They are great or small because of what they are.

I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.