In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash PenneyThe best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
James Cash PenneySuccess in business does not depend upon genius. Any young man of ordinary intelligence who is normally sound and not afraid to work should succeed in spite of obstacles and handicaps if he plays the game fairly and keeps everlastingly at it.
James Cash PenneyI learned that all things come to those who wait-provided they hustle while they wait.
James Cash Penney