In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You can’t take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.

It is the service we are not obliged to give that people value most.

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply