In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

Every man must decide for himself whether he shall master his world or be mastered by it.

The disciplined are free.

I believe in trusting men, not only once but twice - in giving a failure another chance.

Success will always be measured by the extent to which we serve the buying public.

Intelligence is the effort to do the best you can at your particular job; the quality that gives dignity to that job, whether it happens to be scrubbing a floor or running a corporation.

Salesmanship, too, is an art; the perfection of its technique requires study and practice.