In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

Do not primarily train men to work. Train them to serve willingly and intelligently.

Our very living is selling. We are all salespeople.

No business can succeed in any great degree without being properly organized.

Theory is splendid but until put into practice, it is valueless.

No man can climb the ladder of success without first placing his foot on the bottom rung.

It is the service we are not obliged to give that people value most.