Salesmanship, too, is an art; the perfection of its technique requires study and practice.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

The well-satisfied customer will bring the repeat sale that counts.

They serve best who give most of themselves. Self is forgotten by the one who serves, for such a one rejoices to see success coming to others through his or her efforts.

Clock watchers never seem to be having a good time.

Change is vital, improvement the logical form of change.

The Golden Rule finds no limit of application in business.