Salesmanship, too, is an art; the perfection of its technique requires study and practice.

Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.

Do not primarily train men to work. Train them to serve willingly and intelligently.

The keystone of successful business is cooperation. Friction retards progress.

Change is vital, improvement the logical form of change.

The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.