Salesmanship, too, is an art; the perfection of its technique requires study and practice.

The disciplined are free.

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.

Intelligence is the effort to do the best you can at your particular job; the quality that gives dignity to that job, whether it happens to be scrubbing a floor or running a corporation.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

The Golden Rule finds no limit of application in business.

Responsibility is always a sign of trust.