The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.
James Cash PenneyI never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.
James Cash PenneyThe problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply
James Cash PenneyIn setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash PenneyThe public is not greatly interested in saving a little money on a purchase at the expense of service.
James Cash PenneySuccess will always be measured by the extent to which we serve the buying public.
James Cash PenneyHonor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.
James Cash PenneyA merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
James Cash PenneyDetermine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.
James Cash PenneyThey serve best who give most of themselves. Self is forgotten by the one who serves, for such a one rejoices to see success coming to others through his or her efforts.
James Cash PenneyIn every man s life there lies latent energy. There is, however, a spark that, if kindled, will set the whole being afire, and he will become a human dynamo, capable of accomplishing almost anything to which he aspires.
James Cash PenneyIntelligence is the effort to do the best you can at your particular job; the quality that gives dignity to that job, whether it happens to be scrubbing a floor or running a corporation.
James Cash PenneySelling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn
James Cash PenneyNo company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't
James Cash PenneyWe can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
James Cash PenneyI do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
James Cash PenneyI was long brought up to think that it was nothing short of a crime to miss a sale.
James Cash PenneyMy definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.
James Cash PenneyThe art of effective listening is essential to clear communication, and clear communication is necessary to management success.
James Cash PenneySalesmanship, too, is an art; the perfection of its technique requires study and practice.
James Cash PenneyThe five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.
James Cash PenneyEvery man must decide for himself whether he shall master his world or be mastered by it.
James Cash PenneyThere has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.
James Cash PenneyI believe in trusting men, not only once but twice - in giving a failure another chance.
James Cash PenneyNo serious-minded man should have time for the mediocre in any phase of his living.
James Cash PenneyI cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.
James Cash PenneySuccess in business does not depend upon genius. Any young man of ordinary intelligence who is normally sound and not afraid to work should succeed in spite of obstacles and handicaps if he plays the game fairly and keeps everlastingly at it.
James Cash PenneyI learned that all things come to those who wait-provided they hustle while they wait.
James Cash PenneyIt was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
James Cash PenneyIn retailing, the formula happens to be a basic liking for human beings, plus integrity, plus industry, plus the ability to see the other fellow's point of view.
James Cash PenneyNo man can climb the ladder of success without first placing his foot on the bottom rung.
James Cash PenneyThe best teamwork comes from men who are working independently toward one goal in unison.
James Cash Penney