Men are not great or small because of their material possessions. They are great or small because of what they are.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

Men are not great or small because of their material possessions. They are great or small because of what they are.

The keystone of successful business is cooperation. Friction retards progress.

It is always the start that requires the greatest effort.

The best teamwork comes from men who are working independently toward one goal in unison.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.