It is always the start that requires the greatest effort.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

Change is vital, improvement the logical form of change.

Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.

Men are not great or small because of their material possessions. They are great or small because of what they are.

The disciplined are free.