In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash PenneyI never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.
James Cash PenneyI was long brought up to think that it was nothing short of a crime to miss a sale.
James Cash Penney