Do not primarily train men to work. Train them to serve willingly and intelligently.

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply

No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.

The keystone of successful business is cooperation. Friction retards progress.

As a rule, we find what we look for; we achieve what we get ready for.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

It is the service we are not obliged to give that people value most.