In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash PenneyIt was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
James Cash Penney