The well-satisfied customer will bring the repeat sale that counts.

Success will always be measured by the extent to which we serve the buying public.

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You can’t take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.

Success cannot come from standstill men. Methods change and men must change with them.

It is always the start that requires the greatest effort.

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.